Welcome to Danny Joe Lures

Contact Info

Carolina Fish & Fur Dist.
1650 John Mewborne Rd
Kinston, N.C. 28504

Welcome to our all new interactive website. This is the home of “Danny Joe’s Original Floaters”. All of our products are showcased for your viewing convenience and coming soon we also will have how to “live video” on most of our products.

If you have ever used any type of “Floating Worm Technique” you should know that it all started when Danny Joe won the first ever “BASS National Federation Championship” in July of 1988 on a “Wacky Rigged” pink floating worm. This win qualified him to fish in the 1988 BASS MASTER CLASSIC world championship.

This series of events created a huge market for bright colored floating worms which forced Danny Joe into the tackle business. First he had a worm mold custom built to his specification and went on to create many of the now popular colors that are manufactured industry wide. Such as “Sherbert” (pink & yellow shad)- “Yellow Pearl”

– “Pumpkin Shad” – “Earth Worm” (Natural Shad) – “Hot Pink” High Floaters – “Green & Orange” – “Brown & Orange Shad” – “Black & Yellow Shad” and now our new “Super Salt Worm” the “Salty Sinker” in 6 colors.

In addition Danny Joe became the exclusive distributor of “VIVA Lures” which are a premium line of Japanese Handmade Balsa Wood Lures. Including the VIVA Pencil – VIVA Bug Eye Poppers – VIVA Bug Eye Stick and the Magnum Bug Eye Poppers. In addition VIVA also has a great line of Suspending Jerk & Crank Baits. Three years ago Danny Joe added a new Multi Species Lipless crank bait that comes pre rigged with Diachi Premium Bleeding Red Hooks tipped with a feather tail under the name of “Feather Tail Vibration”. It catches Stripe Bass, Black Bass, Smallmouth Bass and Red Fish.

In addition to the tackle business Danny Joe organized and started his on Tournament Trail & Television show that is now in it’s 22 season. The Bojangles tournament trail covers all of Eastern North Carolina and the TV shows can be viewed world wide on the web at Check it out!

Enough nostalgia now let’s get down to business. We hope you will enjoy your visit and be sure to pass our link on to your friends. If you have any question concerning our products feel free to call us toll free at 800-527-0918 or e-mail us at

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